The Villainess's Stationary Shop

The Villainess’s Stationary Shop: A Unique Twist in Light Novels


“The Villainess’s Stationary Shop” is a popular light novel series that has captured the attention of readers worldwide. The series is set in a fictional world where the main character, Catarina Claes, is reincarnated as the antagonist of her favorite otome game. In this article, we will discuss the plot, characters, and significance of “The Villainess’s Stationary Shop.”

What is “The Villainess’s Stationary Shop”?

“The Villainess’s Stationary Shop” is a light novel series written by author Ennki Hakari. It was first published in 2017 and has since gained a following among fans of the isekai and otome genres. The series is unique in its approach to the reincarnation trope, as the main character is not a hero or a villain but a stationary shop owner.

Plot and Characters

The story follows Catarina Claes, a young woman who dies and is reincarnated into the body of the villainess in her favorite otome game. Realizing the fate that awaits her as the game’s antagonist, she resolves to change her future by becoming a successful stationary shop owner.

Catarina Claes is a likable and relatable protagonist who uses her knowledge of the game’s plot to her advantage. She is determined to avoid the bad end that awaits her and focuses on building her business while also forming relationships with the game’s other characters.

One of the supporting characters in the series is Maria Campbell, a kind-hearted and intelligent girl who is the heroine of the otome game. She is a rival to Catarina Claes in the game, but the two form a close friendship in their new lives. Another supporting character is Keith Claes, Catarina’s stepbrother, who is initially hostile towards her but later becomes a trusted ally.

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Significance of “The Villainess’s Stationary Shop”

“The Villainess’s Stationary” is significant in that it subverts the typical isekai and otome game tropes. Rather than focusing on battles and romances, the series is centered around the unique concept of a stationary shop. It also explores themes of entrepreneurship, friendship, and self-discovery.

In addition, the series has gained a following for its humor and engaging characters. Catarina Claes is a refreshing and unconventional protagonist, and the series is full of memorable supporting characters and comedic moments.


Q: Is “The Villainess’s Stationary” a completed series?

A: As of 2023, the light novel series is ongoing, with six volumes currently published.

Q: Is the series available in English?

A: Yes, the series is available in English, with translations by J-Novel Club.

Q: Is “The Villainess’s Stationary Shop” worth reading?

A: Fans of the isekai and otome game genres, as well as those looking for a unique and engaging read, will likely enjoy “The Villainess’s Stationary Shop.”


 “The Villainess’s Stationary Shop” is a refreshing and unique addition to the isekai and otome game genres. The series’ focus on entrepreneurship and relationships, along with its engaging characters and humor, have made it a popular and beloved series among fans.

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