As the e-commerce industry continues to grow, more and more businesses are turning to shopping cart software to help make their sales transactions more streamlined and convenient. While many of these businesses may have no previous experience with web design or e-commerce platforms, having an eye-catching and user-friendly shopping cart interface can be the difference between them thriving or failing online. If you’re in charge of designing the shopping cart UI for your e-commerce business, here are some things you should do and not do in order to achieve optimal user interaction on your site.
What Is A User Interface?
A user interface (UI) is the term used to describe a point of interaction between a person and a machine. A good UI should be aesthetically pleasing, intuitive to use, easy to learn, appropriately themed for the type of site or product being sold, and provide quick access to information about items for sale. Successful UIs should also generate an emotional response from their users that will entice them to buy an item on the site.
Take The Browsers Into Consideration
If you are designing an ecommerce shopping cart system, there are some things you will want to keep in mind. The first is that your website will be viewed on a variety of devices, from smart phones to desktop computers. This means that it is important to optimize your site for different browsers. It’s always best practice to use Google Chrome for web design. It loads faster than Safari, Firefox or IE. One other consideration to make is the size of your text.
Simplicity Is Key
As the number of e-commerce companies increases, so does the demand for quality shopping cart UI design. Shoppers want a sleek, simple, intuitive shopping experience that encourages browsing and purchases.
Navigation Isn’t Always Simple
It’s important to make sure the navigation elements on your website are simple, because customers may not have time to read through a complex user interface in order to figure out how to buy something. It’s much better for your shoppers if they are able to quickly find what they want without having to go through many layers of scrolling or clicking. The trick is making sure that those navigation buttons lead them in the right direction.
Iconography Is Important
Designers often overlook the iconography that represents items in an ecommerce shopping cart. These little icons should always match the products they represent so customers can easily identify what they are purchasing. Some designers will change colors on a whim or get creative with this detail, which can confuse people while they shop. As long as these icons stay true to their product, visitors should have an easy time deciding whether to purchase or not.
Primary Actions Should Be Consistent Across Pages
Consistency across pages is a basic design principle that should always be followed to create an optimal user experience. The primary actions you want your users to perform – like Add To Bag or Continue To Checkout – should always be in the same place. What’s more, input fields for common fields like shipping address or billing information should also stay in the same place across pages.
Only One CTA/Button per Page
Have you ever tried to navigate an e-commerce site that was either too flashy or too basic? Your most pressing objective when designing a shopping cart interface is to allow your customers to effortlessly purchase what they want while simultaneously teaching them how.
1. The interface should be intuitive so that shoppers feel like they know exactly where to click.
Above-the-Fold Space Matters, But So Does What’s Below the Fold
Your above-the-fold space is one of the most important spaces on your website. But what about everything below it? As designers, we often spend so much time making sure every little detail is on point that we forget to think about how our site’s shopping cart looks. Sure, this may seem like a trivial detail but you would be surprised at the number of poorly designed shopping carts out there.
It is important to consider all aspects of the shopping cart UI when redesigning, as there are many touchpoints that users experience on their journey. Having a modern and streamlined shopping cart UI will help in conversions. Designing a creative mobile friendly shopping cart can also improve conversion rates by utilizing the popular trends in smartphones today. Mobile commerce should be seen as an opportunity, not a threat, by most retailers. Those who recognize this will be successful in not only creating a great customer experience, but in also building their brand. In summary, we recommend using the services of a good UI/UX design agency like Pepper Square to redesign your e-commerce website or its various components or features like the Product Detail Page for example.