YouTube Adds New Feature That will Notify Content Owners About a Data Steal

YouTube is releasing a tool called Copyright Match Tool for creators to see if their videos are being stolen or uploaded without their consent. Every time a video is uploaded to YouTube, the tool will scan and look for content that exists already or is very similar to other videos on the site. The service will only check full-length videos and not clips. Clips will be omitted from scanning.

This Copyright Match Tool will roll out to creators with more than 100,000 subscribers. The rollout will start next week. The tool will be available to more users until the next few months. The creators who use this tool will be notified if the tool catches a copy of their video that surfaced on YouTube. If found a similar or copied version of the video, the creators can then decide what action to take – they can take no action, contact the person who made the copy or ask YouTube to remove the copy.

The only requirement to use this tool is you must be the first person to upload the video, so there’s the possibility that someone copies your video that’s already on Vimeo or Facebook and uploads it to YouTube before you. It’s not the first tool YouTube has. A similar feature/program called Content ID is available on YouTube. It helps copyright owners find people using their content without their knowledge and permission. Content ID is limited in its availability. Unlike the Copyright Match Tool, it allows content owners to make money from unauthorized uses of their work.