If you are a consumer, you have probably heard of some of the companies that are in the consumer service field. Companies such as Starbucks, Tangerine Bank, Target, and ExxonMobil are some examples. But what exactly is this field, and What companies are in the consumer services field?
ExxonMobil
ExxonMobil is a world-wide company specializing in oil exploration, chemical manufacturing, and oil marketing. Founded over a century ago, the company is one of the largest oil and gas companies in the world. With operations in more than 50 countries, ExxonMobil is committed to meeting the energy needs of consumers and the environment. The company maintains corporate headquarters in Irving, Texas, and employs more than 70,000 people.
ExxonMobil has a long history of building brand loyalty among consumers. In the 1980s, it became the first oil company to launch pay-at-the-pump services. In the 1990s, it developed radio frequency identification (RFID)-enabled touchless payment technology. Today, the company offers a smartphone app to streamline the fueling payment process and take friction out of the customer’s experience.
Tangerine Bank
If you’re looking for a bank that offers excellent customer service and low rates, Tangerine is the bank for you. They offer a range of banking products including mortgages and RSPs. They also offer lines of credit and savings accounts. Some of their products include a cash back credit card that earns 2% cash back in two categories, a world mastercard that earns 2% cash back in three categories, and a savings account with no annual fee.
The chequing and savings accounts offered by Tangerine have no monthly fees, but still offer competitive interest rates. The interest rates offered by Tangerine are comparable to those offered by Simplii Financial, another Canadian bank.
Target
Segmentation is a key component of marketing. By targeting customers based on specific characteristics, companies can allocate resources to the most attractive prospects. Target customers may be individuals, businesses, or both. They can also be categorized according to the channels they use to reach their customers. Once a company has determined which segment it will target, it will be easier to design effective channels to reach its clientele.
Starbucks
There are several things that Starbucks does to differentiate itself from the competition in the consumer service field. Firstly, it takes care to understand the needs of its audience. The company’s target audience is laidback and driven, and they understand that to get ahead in this fast-paced world, they need to be adaptable. They are happy to accept changes and are enthusiastic about the future. Secondly, they have a corporate philosophy that aims to improve the lives of everyone.
Starbucks is constantly looking to improve the customer experience, and its innovation philosophy is making its way into all areas of the company. For instance, it has launched a digital hub that allows partners and employees to contribute ideas for new products and services. The website, called Springboard, allows users to vote and comment on existing projects and share their ideas for new products and services. In addition, it has a 3D printer and neon signs, indicating that it is not just any office.
Pfizer
Pfizer’s growth is evident in the company’s products, which include many popular prescription medications. The company is one of the world’s largest pharmaceutical companies, and has a long history of innovation. The company has expanded beyond its core drug business by developing a wide range of generic and specialty drugs.
In 2007, Pfizer launched three major new medicines: Zoloft (sertraline hydrochloride), Norvasc (amlodipine besylate) and Zithromax (azithromycin). Each of these drugs treats a different medical condition. Pfizer also launched a breakthrough treatment for erectile dysfunction, Viagra(r) (sildenafil citrate).
