Are you toying with the idea of running a PPC ads campaign but you can’t quite decide if you’ll be better off handling it by yourself in-house or outsourcing your needs to a PPC agency? If so, this article may help you settle on the most viable solution for you.
Let’s jump right into it!
The cons of working with a PPC agency?
So, what are the potential drawbacks with hiring a PPC agency?
- Hiring a PPC agency always comes with some element of risk. Unless you do your due diligence and really take your time to explore your options, you could end up throwing your lot in with an incapable agency – whether they be scammers out to make a quick buck, or inexperienced marketers who haven’t yet earned their stripes in the PPC advertising arena.
- If you are a small business owner and feel particularly precious about the more intimate details of your business, putting your faith in a third-party can be daunting. Some people simply prefer to handle everything in-house, where possible.
The pros of working with a PPC agency?
And now onto the benefits of working with a PPC agency:
- The primary benefits of working with a PPC agency is the level of expertise you gain access to. These specialists strategize and implement effective PPC campaigns on a daily basis for a multitude of clients. If you can find a PPC agency with case studies, you get to see real-life success stories with actual figures before taking the proverbial plunge.
- The best agencies tend to stay on top of the current trends, innovations, and latest tools and tech. You get to remain at the forefront without having to worry yourself about keeping up with every single change that occurs in the industry.
- PPC specialists are very pragmatic and will never get tunnel vision when running a campaign. Sometimes, as a business owner, being too close and involved can compromise your ability to make shrewd, actionable changes. However, the experts will only ever go after optimal results.
- You can save a truckload of time and resources. Mastering PPC and running a successful campaign doesn’t happen overnight. In fact, it’s incredibly time and resource intensive, which is why it’s best left to the pros so you can focus on your other priorities.
- Finally, you don’t have to pay the salaries, benefits, and all other overhead costs involved with managing an in-house digital marketing department. Instead, you pay a reasonable fee to your chosen agency while they help you establish a sizable ROI with your PPC ads.
Conclusion: The good outweighs the bad
As is the case in any digital marketing service, the only real potential downfall of working with a third-party is choosing the wrong agency. However, if you put the appropriate amount of time and effort into researching viable partners, you shouldn’t run into too many problems.
The best agencies have social proof and real-life case studies in common. Make those non-negotiable requirements and it will be very difficult to invest in an agency that will be unable to help you actualise your goals.
