Skinvious: Reuel-Azriel’s Not Just Another Black Owned Beauty Company

Lifestyle

Want your skin to glow. Discover Skinvious! Sugar scrubs, body butters, Rose Water and Vitamin Serums. Proven applications for divine skin. You Go Girl! No it’s “You Glow Girl” by Skinvious™

The opening words of this ad campaign says it all. The audacious and straight forward brand might cause a shift in the market of cosmetic consumption.

The health and beauty industry has an assortment of cosmetic brands. This new endeavor by company Zilevo wants to bring a different spin on the already saturated market. Aristotle defined envy as pain at the sight of another’s good fortune, stirred by “those who have what we ought to have.”

Collectively, we all have that one person we know whose skin is flawless, jaw-dropping silky-smooth, and aesthetically beautiful. It could be just, good genetics, or just a good regimen. However, we have all been envious of someone else’s skin. Their complexion, their agelessness, their makeup, just their beauty. We’ve all witnessed that one person who’s just got the look. We all use the colloquial phrase “black don’t crack”. But what does that really mean? We look for inspiration in cosmetic products that aren’t really targeted to men and women of color. A moisturizer here, a serum from there, mixing different products to come up with one of our own. Purchasing and pasting. “Skinvious is not just another Black owned beauty brand”, retorts the founder Reuel-Azriel.

“We are an experience, a lifestyle, a movement, an emotion”. Skinvious or rather to BeSkinvious is an emotion which “occurs when a person finds oneself envious of another’s superior facial quality, aesthetic or esthetic achievement, or just the overall edification of one’s beauty. Often, one becomes skinvious and wishes he or she possessed that which he or she lacked. Therefore, Skinvious’ motto promotes that we all can have “Skin You Can Envy”.

 Skinvious-A Zilevo Health & Beauty Company offers women and men of color worldwide the best of skincare, haircare, and cosmetics. Consumer products that focus on cosmetic skin application treatments and personal care products. Which are organized into several segments: NviousSkin,

NviousMood and NviousBeauty. Skinvious produces skincare products such as moisturizers and cleansers, haircare such as shampoos, conditioners, and toiletries such as bubble baths and soaps. In a beauty industry that too often fails to cater to black men and women. Skinvious’ mission demands that we make products that ensure the inclusivity of all shades of color. While maintaining cosmetic innovations with a maximum cohesive social responsibility. We aim to be recognized by always sharing in the globalization of compromise and the promotion and social responsibility of beauty, health and wellness.

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