Artificial Intelligence (AI) is making inroads to various industries, prompting techies to study its applications in different segments.
One of the significant segments that AI has impacted noticeably is the website design and web development segment.
We believe that it is not a good idea to speak about the impact of AI on website design and development straight away. Instead, it certainly makes sense to first talk about what is AI and why it is crucial.
Also, it remains true that while there are many pros of AI in website design and development, there are cons too.
While there are many pros of implementing AI in designing and developing websites, such as advanced personalized content and optimized design features, there are also some cons, like job and user privacy losses, as AI continues to advance.
If you delegate the task of designing and developing your website to a company that offers custom website design services, ask them whether they implement AI in the process.
AI and its Importance
AI is a technology that allows you to develop software that can learn from user behaviour and data.
After learning, it uses the data to optimize itself to improve its performance and provide a better user experience to the website or program.
The learning process gets actuated with the algorithms developed by programmers, dictating how AI should learn.
Machine Learning (ML) is an integral part of AI that you should know. ML is a subset of AI, and it can analyze data patterns to draw insights.
For the internet to grow, the need for AI also has to grow. A case in point is YouTube, where users upload millions of videos every day. YouTube has to implement AI for its growth.
Benefits of AI in Web Design and Development
Web design and development is one of the industries that is benefiting immensely from AI.
Unique User Experience
AI bears the capability of learning users’ behaviour by analyzing data. With the information, AI can provide different users with specific experience.
It can prompt users to stay more on the website by suggesting articles, videos, or other media sources that suit their interests.
An example is Facebook, which provides every user with a unique “News Feed” with the help of AI algorithms. The feed includes information and data that is important for that user.
Helps Creating the Design
When it comes to starting a website development project, the first step is finalizing the design. You cannot escape creating an excellent design as a bad design can break your website.
You must have heard about website builder sites like Wix, which has recently started testing a feature that allows AI to design the website for the user.
The AI algorithm asks the user a few questions on the website’s functionality to create the design. And based on answers, it makes a design that is friendly to users.
The primary intent of using AI is to increase sales with better responses to target customer queries. AI-based chatbots can answer user queries and also can predict the feedback of the user.
Chatbots have been helpful for businesses so far and can communicate with visitors more human-like rather than like a machine.
With AI, you can create websites to support the human emotions of visitors. Shortly, people will get to see new features on websites to interact in easy and natural ways.
Voice search is popular among people day-by-day. You should implement the voice search feature in your website to create a better user experience.
AI algorithms can help you create voice-based software solutions, becoming a key part of your website to enable voice communication with visitors.
Voice-based technology will slowly become a necessary feature for eCommerce websites to create a virtual shopping environment for shoppers.
Many companies are creating an advanced voice search engine to listen and analyze users’ voices. It will help them develop better user experiences.
Improving User Interfaces
AI can help improve user interfaces. You can implement kafka AI in the development of various website modules.
It works by understanding the program and subsequently recommending designs. AI algorithms can also track website pages.
Smart AI algorithms allow the simulation of ideas independently to create functional and attractive web designs without the involvement of humans.
Today, web development platforms such as Wix and Weebly are using AI to manage their user interface design.
AI has recommendation and optimization tools to make valuable recommendations to visitors interacting with the website. The suggestions will be helpful for visitors to make good purchase decisions. The tools also can track customer purchase histories and offer good recommendations based on their searches.
Negative Aspects of AI in Web Design and Web Development
It is beyond any doubts that AI gives many good things to web design and web development. But, there are negatives, too, as AI is not perfect. It comes with many negative aspects for users and designers.
Here are the AI negatives:
Personal Data Loss
Of late, the concern about the loss of personal data due to AI has begun to surface. AI and ML need user data to analyze, and the amount of data they need is also in increasing mode. But things take an ugly turn when AI penetrates too far into a user’s data.
AI can perform most of the human functions, so it is likely to reduce the number of web designers and developers, creating job losses.
Losing the Human Element
As AI plays a key role in developing more web design elements and development, users will get lesser opportunities to interact with human-made content. For example, the recent chat features on websites, where you communicate with AI, mimic humans.
It does not matter whether you like AI or not, but it is here to stay. AI technologies are going to improve further and bring in more innovations to web design and development. It will help businesses to create eye-catching and impactful websites. And it will also allow users to have great experiences.
However, there are upsides and downsides of AI, akin to any other technologies.