At a time when Instagram photographs have become the heartbeat of getting out, JetBlue — the airline firm — wants you to do something else. JetBlue has announced that it is offering free flights to people who would delete all their Instagram posts. This announcement is part of the ‘All You Can Jet’ sweepstakes that JetBlue had talked about in the last week, practically encouraging people to do this.
The contest has been active from 27th of February and will be ending on 8th of March, 9AM EST. Until then, all eligible users have the opportunity to sign up for the sweepstakes. The preliminary step of entering the contest is deleting all the Instagram posts in an account — making it a blank slate, as the company calls it. In the next step, the users have to create a post as per a template.
After this, the user has to upload the picture to the official website and wait to know whether they have got selected. These selected applicants would be getting free flights for a year — which is the biggest deal that a promotional campaign like this could offer. The company says the applicants to stop worrying, because, if they win, they can fill in the Instagram page with some new photographs.
Considering the biggest prices at the end, many customers are jumping into the JetBlue All You Can Jet deal. Given that just a few days are left for the applications, many blank-slate Instagram accounts are popping up from across the US. In fact, to anchor their own confidence in the deal, the official Instagram handle of the airline company had deleted all the posts and put that template.
Not many have understood why JetBlue has decided to choose this kind of a promotion. Nevertheless, it has been made clear that the crowd is moving towards what it’s offering.