Most of the people have already come across privacy notifications from highly popular websites and services. Pop-ups of the notifications had appeared during the time when the General Data Protection Regulation had come into effect and basically their main intention is to make the service providers comply with the rules of GDPR. This requirement of the regulation requires companies, which are using people’s data, to be transparent about what they do with those data and get the necessary from the users for using each of them.
The three tech companies of Google, Facebook and Microsoft have been displaying their pop-ups for ensuring that they comply with the European Law and make sure that they abide by it. The main advocates of privacy have made an analysis of all these pop-ups and believe that the trio is playing psychological tricks on users, which are very subtle in nature. They even worry that the three tech giants are indeed guilty of ‘dark patterns’, which are basically the design and language techniques through which it is quite possible that the users could sacrifice their privacy by giving them key details.
The Norwegian Consumer Council, Deceived by Design, has in their report said that Facebook and Google have been presenting their privacy options of General Data Protection Regulation in manipulative manners, which would surely encourage users to sacrifice their privacy. To some extent, Microsoft is also guilty of the same but still, they are better off compared to the other two.
The tech companies implement the dark patterns to carry out everything, from making it difficult for users to close their accounts to make them click on online advertisements by way of tricks.
For the GDPR privacy notifications, both Google and Facebook had used a combination of aggressive language and default selections that are inappropriate for enabling users to feed them personal data.
The main focus of the report is on one of the main principles of GDPR, which is known as data protection by design and default. This basically means that a particular service is properly configured to protect privacy and transparency.