The search engine optimization landscape is rapidly evolving. As the algorithms used by search engines become more intuitive, data-driven, and smarter, it is more important than ever for marketing agencies to stay on top of the latest trends. Knowing what is happening in this fast-paced industry allows them to provide quick fixes to their clients to achieve higher organic web traffic. Here are some essential things to keep your website and content optimized for the 21st century.
Mobile-friendly sites
A recent survey revealed that nearly two-thirds of consumers would return to a site that offered an excellent mobile experience. Additionally, a good mobile experience is more likely to convince a consumer to make a repeat purchase than a poor one. As a bonus, design-driven companies are also 69% more likely to reach their business goals in 2021. And according to the survey, companies that implemented mobile-first web design experienced increased sales.
Scalability
As the number of search engines grows, so must the strategy. Long-term search engine optimization strategies must be based on link-building. Google will not expect a three-month-old website to have hundreds of backlinks. Organic link-building is the best way to increase backlinks. Guest posting, building quality content, and offering link exchanges are the best ways to increase your backlink profile. Regardless of your marketing budget, there are many scalable SEO services that you can implement today to increase your ranking and visibility.
RankBrain
Search engine optimization is undergoing a huge evolution. AI-powered systems such as RankBrain are able to better interpret users’ intent. As a result, your website’s ranking is likely to be influenced by this new system. Here are 4 key elements to consider for 2022:
Longform content
One of the most important elements of long-form content is visual content. A video or image is far easier to read and follow than a paragraph of text. Additionally, long-form content encourages the audience to take action. This action may include signing up for a newsletter, purchasing a product, or joining a community. This content type also has the potential to increase conversions. If you haven’t yet tried long-form content, you should start doing it today. If you want help creating snackable content, draw yourself to us, and let us define your success in this highly competitive landscape.
AI
AI will play a large role in SEO services in 2022. While many SEO specialists like Jumpto1 are looking at Google’s RankBrain, which is a part of its Hummingbird algorithm. RankBrain will recognize patterns in content to create a search list and automate SEO. The right tools can help you grow your audience.
Machine learning
While search engines are still evolving to meet consumer demands, organic traffic has become increasingly valuable. To keep up with the competition, brands spend more money on SEO strategies than ever. However, while technical SEO optimizations can still be influential, they are now rare enough. Marketers need to understand AI training models and machine learning to maximize the benefits of organic traffic. Dale Bertrand, a search marketing veteran with graduate-level training in AI, shares his predictions for the future of search engine optimization.
Local SEO
In a world where 97% of consumers turn to Google for local information, local search engine optimization is vital to any business. Without an online presence, businesses lose customers, money, and the chance to make a good impression. This annual survey of local search users can help create a playbook for your strategy. Below are some ways to improve your local SEO. To increase your ranking, optimize your location page for the keywords of your business services.
