Amazon is taking over a smart doorbell maker, Ring. It focuses to deliver high-quality home security and in-house delivery services. Other products served by Ring includes ring video doorbell, Ring Stick Up Cam, and Ring Video Doorbell Pro. It aims to reduce crimes in the neighborhood and surrounding areas by creating a ring security around.
A spokesperson of Ring said, “We will serve an improved service by partnering with the e-commerce company Amazon. We see our bright and safer future with them.” Amazon has paid $1.1 billion to take over their business. The devices offered by Ring allows the proprietors to monitor their door or who has arrived at their home by signing up for an app even if they are not present at home.
The previous attempt of Amazon was amazing and successful ones. Delivering Echo products to control surveillance cameras and thermostats using voice commands was very flabbergasting. Amazon wouldn’t mix up its business with Ring. Rather, Ring will work as an independent setup just as Amazon’s other procurements like Twitch and Zappos.
The e-commerce giant has to apply its windfall in every service. Beforehand, it partnered with Yale and Kwikset, the lock manufacturers headquartered in the United States. CEO of Ring, Jamie Siminoff describes their relationship with Amazon as the “nuclear power” that keeps the ability to destroy anyone coming in their path. “They are more and more powerful than anyone else. One can get amazing and clean energy from them but sometimes it can be risky if you don’t act smart enough”, he further added.
Amazon previously worked with Ring through its Alexa’s Fund that integrates their product with its intelligent assistant. The internet doorbells of Ring start with an initial price of $179. If users want Ring to record a video of what’s happening outside their door they need to pay $3 per month or $30 per year.